I am a designer working for a fashion design company. Our company is small but full of innovation. All of the colleagues of our company are hardworking people and they are all very talented. Our company majors in designing fashion bags. And a lot of local shopping malls are selling our bags since they are very fashion and are loved by many girls. Also, we sold our design to some big fashion company such as H&M or A&F. They also favored our design very much.
So the business of our company is very good. But as a member of our company, I didn't do a very good job. I only had designed a few kinds of fashion bags and most of them were not well-accepted by the market. I felt so disappointed and even doubted my intelligence. I knew that I should work harder and seek for new innovations. But the ideas just didn't come into my mind. I was so troubled.
When I was wondering whether I should quit this job as a designer and pick up another business, my friends came to comfort and gave me some suggestions and tips. They said that I should give myself one more chance. And maybe the major reason of my not coming up with good design was that I didn't seek ideas from our business bags daily lives. Maybe they were right. I always wished to come up with a brilliant idea just from nowhere and the details of our daily lives were greatly ignored by me!
So I turned to my daily life for ideas. At first I didn't make much progress since I didn't what to do. Then I decided to go on a vocation. When I was on the airport, I suddenly found out that some travelers were holding large bags difficultly. Then an idea struck me in my head: why not put two small rolling wheels under their fashion bags? Thus a combination of rolling luggage and fashion bags came into being. Maybe the combination of the practical usage and the fashion appearance would attract the consumers!
Didn't wait to catch the airplane to Hawaii, I rushed home instead. And within a day, a new design was finally finished. When I handed in my design to my company, my boss was so surprised and said that design must be a pop hit!
I was so happy and the market response to this bag was very good. A lot of businesswomen use it as a rolling luggage as well as a fashion bag!
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